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Social Sciences
Social media-based online brand community characteristics’ impact on consumer relationship formation: The moderating effects of platform initiator types
Alona Gubalane, Yongsoo Ha
282-295
Abstract View : 430
Download :502
10.53894/ijirss.v8i1.3804
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 1850
Download :1241
10.53894/ijirss.v8i2.5291
Social Sciences
Exploring the determinants of consumers’ repurchase intention on E-retailing platforms in China: A mediation of consumer satisfaction
Hua Yao, Asad Ur Rehman
176-184
Abstract View : 408
Download :278
10.53894/ijirss.v8i4.7768
Chinese E-consumer satisfaction: Insights from the online travel agency sector
Lei Sun, Wawmayura Chamsuk, Amnuay Saengnoree, Puris Sornsaruht
1019-1029
Abstract View : 215
Download :353
10.53894/ijirss.v8i3.6673
Social Sciences
Beyond clicks: Navigating e-commerce attitudes in Southeast Asia’s digital landscape of news, easy payment, and exclusive discounts
Pijar Suciati, Mareta Maulidiyanti , Ngurah Rangga Wiwesa, Intan Primadini, Wan Hartini Wan...
2042-2058
Abstract View : 505
Download :1410
10.53894/ijirss.v8i1.4876
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 742
Download :378
10.53894/ijirss.v8i2.5320
Consumer skepticism: A systematic literature review on its effects and future research directions
Marisya Mahdia Khoirina, Tanti Handriana, Indrianawati Usman
1784-1792
Abstract View : 859
Download :1106
10.53894/ijirss.v8i3.6886
Social Sciences
Banking Risk in Selected MENA Countries
Lamya M A Gadou
306-331
Abstract View : 1061
Download :882
10.53894/ijirss.v5i4.743
Social Sciences
Exploring the impact of green advertising and the mediating role of consumer awareness on sustainable tourism purchase attitude Albanian case
Erjonilda Hasrama, Ervin Myftaraj, Elton Noti
1380-1392
Abstract View : 393
Download :384
10.53894/ijirss.v8i1.4615
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 1078
Download :818
10.53894/ijirss.v5i2.443
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 982
Download :553
10.53894/ijirss.v8i1.5028
Social Sciences
A bibliometric analysis of customer loyalty factors in streaming commerce utilizing VOS viewer and R Studio
Yusong Gao, Norkhazzaina binti Salahuddin
4725-4737
Abstract View : 358
Download :282
10.53894/ijirss.v8i3.7593
Social Sciences
Exploring brand value and consumer purchase intention in Thailand’s skincare industry
Parin Jeasuwan, Piraphong Foosiri
2251-2262
Abstract View : 226
Download :318
10.53894/ijirss.v8i5.9445
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 1110
Download :815
10.53894/ijirss.v4i4.299
Social Sciences
Social media marketing and performance of high-tech brands
BABATUNDE Bayode Olusanya, PETER Fred Ojochide, JOHN-OZE Ivy, SEKHAMPU Joseph, AYENI Adebanji
2226-2231
Abstract View : 163
Download :73
10.53894/ijirss.v8i6.10098
Social Sciences
Impact of Intellectual Capital on International Trade: Knowledge Management and Business Processes as Intermediaries
Ya-Ping Hu, Ching-Min Lee
101-111
Abstract View : 1432
Download :1091
10.53894/ijirss.v5i2.396
Social Sciences
Enhancing consumer purchasing behavior in café businesses through digital marketing capabilities: Insights from Northeastern, Thailand
Jindarat Peemanee, Thanawat Thongthip, Sarinthree Udchachone, Ing-orn Tanphan
511-520
Abstract View : 243
Download :163
10.53894/ijirss.v8i6.9640
Social Sciences
Examining the mediating role of green purchase intention in influencing youth's green purchasing behaviour in emerging economies
Amit Kumar, Ashish Ranjan Sinha
729-741
Abstract View : 371
Download :186
10.53894/ijirss.v8i4.7936
Quality management factors affecting innovation service, internal process after COVID-19 and marketing axis of street food business in Bangkok
Apichat Limmethee, Adisak Suvittawat
3128-3139
Abstract View : 281
Download :147
10.53894/ijirss.v8i3.7214
Social Sciences
Impact of desired gift, social value, processed believed, and pleasure donation on loyalty through satisfaction
Diah Yulisetiarini, Yuliatin Azizah, Ika Barokah Suryaningsih, Handriyono, Diana...
2320-2330
Abstract View : 349
Download :345
10.53894/ijirss.v8i1.4957
Social Sciences
A SEM-ANN analysis to examine the green consumption behavior of tourists in Vietnam
Nguyen Thi Quynh Huong, Nguyen Quang Vinh
1589-1601
Abstract View : 476
Download :328
10.53894/ijirss.v8i1.4705
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