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By Author
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Social Sciences
Assessment of Badakhshan climatic condition for production and marketing of saffron
Abdul Sami Wafa
33-36
Abstract View : 556
Download :378
10.53894/ijirss.v4i1.53
Social Sciences
Milk and marketing of dairy productions in Samangan province: A case study in districts of Khuram-Sarbagh, Feroz-Nakhchir, and center of Samangan (Aybak), Afghanistan
Abdul Hadi Mukhtar, Sayed Batin Ashkar, Benazir Azizi
147-151
Abstract View : 897
Download :616
10.53894/ijirss.v4i3.70
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 635
Download :519
10.53894/ijirss.v5i2.443
Social Sciences
Marketing in the spa industry: How does marketing affect the performance of spa businesses in Slovakia?
Kubickova Viera, Gall Jozef, Halenarova Maria
248-260
Abstract View : 423
Download :248
10.53894/ijirss.v8i1.3751
Social Sciences
Impact of Intellectual Capital on International Trade: Knowledge Management and Business Processes as Intermediaries
Ya-Ping Hu, Ching-Min Lee
101-111
Abstract View : 916
Download :719
10.53894/ijirss.v5i2.396
Social Sciences
The Participation of Rural Afghan Women in Small-Scale Dairy Farming
Miraqa Hussain Khail, Khal Mohammad Ahmadzai
59-66
Abstract View : 1088
Download :1110
10.53894/ijirss.v5i2.379
Social Sciences
Impact of green marketing on competitive capabilities and business performance of tourism enterprises in Vietnam
Thi Quynh Huong Nguyen, Thi Thu Huong Nguyen, Xuan Binh Ha
543-563
Abstract View : 124
Download :112
10.53894/ijirss.v8i1.4401
Social Sciences
Evaluation of green marketing tourism implementation in destinations: A systematic literature review
N Azizia Gia Mutiarasari, Sri Hartini, Masmira Kurniawati, Suwandi S Sangadji
1299-1310
Abstract View : 127
Download :117
10.53894/ijirss.v8i1.4581
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 171
Download :123
10.53894/ijirss.v8i1.4400
Social Sciences
The influence of integrated marketing communication on the cultural tourism product selection intentions among youth in Ho Chi Minh City, Vietnam
Truong Dinh Thai, Bui Duc Sinh
1087-1099
Abstract View : 105
Download :100
10.53894/ijirss.v8i1.4533
Engineering
The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights
Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh
2804-2814
Abstract View : 101
Download :103
10.53894/ijirss.v8i1.5060
Examining the integration of marketing campaigns and profitability in enterprises: An econometric analysis in business evaluation
Astanakulov Olim, Muhammad Eid Balbaa, Nilufar Batirova, Gulyamova Gulnora, Sodikov Zokir
3285-3292
Abstract View : 24
Download :12
10.53894/ijirss.v8i2.5998
Social Sciences
Critical integrated marketing communication dimensions driving enrollment in Vietnam’s higher education sector
Thao T T Nguyen, Tri D Le, Khoa T Tran, V P Nguyen
1370-1384
Abstract View : 59
Download :37
10.53894/ijirss.v8i2.5465
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 126
Download :64
10.53894/ijirss.v8i1.5028
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 101
Download :79
10.53894/ijirss.v8i2.5252
Digital marketing strategy across cultures: Algorithmic bias, local media, MSME performance, Indonesia & Malaysia
Annisa Mardatillah, Sri Yuliani, Miharaini MD Ghani, Rosmayani Rosmayani
4091-4101
Abstract View : 3
Download :2
10.53894/ijirss.v8i2.6233
Social Sciences
Role of artificial intelligence chatbot marketing in enhancing customer satisfaction and loyalty in digital shopping experiences
Abdullah Ali Alsadoun, Asem Nasser Alnasser
1902-1909
Abstract View : 285
Download :273
10.53894/ijirss.v8i1.4826
Social Sciences
The impact of corporate sustainability on customer engagement: The mediation role of hotels organic marketing practices
Hussein Mohamad Almurad, Eman Abdelhameed Hasnin, Manal Abdulrazzag Almarshd, Ahmed Anwar...
598-609
Abstract View : 110
Download :65
10.53894/ijirss.v8i2.5251
Social Sciences
The Mediation Effect of Job Satisfaction between Reward System and Training and Development on Employee Retention in Yemen’s Banking Sector
Hareth Abd Al-Wareth Alrazehi, Noor Aina Amirah, Ali Salman Mohammed Emam
215-228
Abstract View : 3048
Download :2505
10.53894/ijirss.v4i4.100
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 728
Download :511
10.53894/ijirss.v4i4.299
Social Sciences
The impact of microfinance on the development of Vietnamese small enterprises
Ngo Sy Trung, Nguyen Duc Hai, Nguyen Van Tuyen, Le Thi Bich Thao, Tran Vinh Hoang
1062-1069
Abstract View : 70
Download :37
10.53894/ijirss.v8i2.5406
Social Sciences
Analysis of Trends in Research on Emotional Labor in Hotel and Resort Sectors in Korea using Semantic Network Analysis
Jangheon Han, Hyejin Jung
155-161
Abstract View : 1518
Download :1263
10.53894/ijirss.v5i3.473
Engineering
Architecture for detecting advertisement types
Rotimi-Williams Bello, Pius A Owolawi, Etienne A Van Wyk, Chunling Tu
1725-1732
Abstract View : 73
Download :50
10.53894/ijirss.v8i1.4772
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 33
Download :12
10.53894/ijirss.v8i2.5882
Social Sciences
Determinants of user experience and perception of educational quality in Peruvian university institutions: A structural equation modeling analysis
Africa Calanchez Urribarri, Claudio Huamán De Los Heros, Angélica María Becerra Castillo
1147-1160
Abstract View : 33
Download :23
10.53894/ijirss.v8i2.5416
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