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211-219

Abstract View : 1385

Download :1202

10.53894/ijirss.v5i3.646

Social Sciences

Causal factors influencing digital marketing strategy of community enterprise

Angkan Kachawangsie

? Total citations

? Recent citations

610-620

Abstract View : 53

Download :34

10.53894/ijirss.v8i2.5252

Social Sciences

Digital content marketing influence on buying decision via mediation of technology innovation

Asem Nasser Alnasser, Abdullah Ali Alsadoun

2525-2532

Abstract View : 93

Download :34

10.53894/ijirss.v8i1.5028

Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education

Reginald Govender, Desmond Govender

0 Field Citation Ratio

202-210

Abstract View : 552

Download :575

10.53894/ijirss.v5i3.645

Social Sciences

The impact of modern technology in the teaching and learning process

Siyamoy Ghory, Hamayoon Ghafory

56 Total citations

42 Recent citations

40 Field Citation Ratio

1.85 Field Citation Ratio

168-173

Abstract View : 26081

Download :12963

10.53894/ijirss.v4i3.73

Social Sciences

Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions

Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar

3 Total citations

2 Recent citations

134-144

Abstract View : 616

Download :498

10.53894/ijirss.v5i2.443

Engineering

The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights

Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh

2804-2814

Abstract View : 31

Download :30

10.53894/ijirss.v8i1.5060

Social Sciences

The influence of integrated marketing communication on the cultural tourism product selection intentions among youth in Ho Chi Minh City, Vietnam

Truong Dinh Thai, Bui Duc Sinh

1087-1099

Abstract View : 77

Download :73

10.53894/ijirss.v8i1.4533

Social Sciences

The influence of digital publicity and E-WOM on destination image and visit intention

Ghassani Herstanti, Usep Suhud, Agung Wahyu Handaru

2493-2499

Abstract View : 68

Download :31

10.53894/ijirss.v8i1.5008

Social Sciences

Role of artificial intelligence chatbot marketing in enhancing customer satisfaction and loyalty in digital shopping experiences

Abdullah Ali Alsadoun, Asem Nasser Alnasser

1902-1909

Abstract View : 86

Download :115

10.53894/ijirss.v8i1.4826

Social Sciences

Analysis of Trends in Research on Emotional Labor in Hotel and Resort Sectors in Korea using Semantic Network Analysis

Jangheon Han, Hyejin Jung

0 Field Citation Ratio

155-161

Abstract View : 1489

Download :1227

10.53894/ijirss.v5i3.473

Social Sciences

Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia

Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan

? Total citations

? Recent citations

704-723

Abstract View : 23

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10.53894/ijirss.v8i2.5291

Social Sciences

Beyond clicks: Navigating e-commerce attitudes in Southeast Asia’s digital landscape of news, easy payment, and exclusive discounts

Pijar Suciati, Mareta Maulidiyanti , Ngurah Rangga Wiwesa, Intan Primadini, Wan Hartini Wan...

2042-2058

Abstract View : 41

Download :42

10.53894/ijirss.v8i1.4876

Social Sciences

Data security in digital accounting: A logistic regression analysis of risk factors

Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Shelash Mohammad, Badrea Al Oraini, Asokan...

2699-2709

Abstract View : 19

Download :22

10.53894/ijirss.v8i1.5044

Engineering

Analysis of the disruptions of the digital revolution and its impacts on the evolution of continuous improvement methodologies and lean six-sigma

Mohammad D AL-Tahat

1563-1579

Abstract View : 286

Download :176

10.53894/ijirss.v7i4.3456

Social Sciences

Marketing in the spa industry: How does marketing affect the performance of spa businesses in Slovakia?

Kubickova Viera, Gall Jozef, Halenarova Maria

248-260

Abstract View : 393

Download :219

10.53894/ijirss.v8i1.3751

Social Sciences

The test of time: A longitudinal study of parasocial relationships with social media influencers

Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid

? Total citations

? Recent citations

3.19 Field Citation Ratio

757-768

Abstract View : 10

Download :8

10.53894/ijirss.v8i2.5320

Social Sciences

The effect of financial technology (Fin-tech) on the conventional banking industry in India

Vineet Chouhan, Sajid Ali, Raj Bahadur Sharma, Anjali Sharma

3 Total citations

3 Recent citations

538-544

Abstract View : 3040

Download :2501

10.53894/ijirss.v6i3.1578

Social Sciences

Unlocking the potential of small and medium-sized enterprises in an emerging economy: A critical analysis of enablers and barriers

Adel Al Malki, Anthony Sumnaya Kumasey, Farhad Hossain