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By Author
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Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 2540
Download :1888
10.53894/ijirss.v8i2.5291
Social Sciences
Beyond the algorithm: How artificial intelligence-driven consumer insights shape young consumers' purchasing behavior in the age of privacy paradox
Ali Alsiehemy
449-459
Abstract View : 774
Download :766
10.53894/ijirss.v8i7.10460
Social Sciences
Responsible consumer behavior: Best practices and management challenges
Bolat Zh. Baltabayev, Elena M. Rozhdestvenskaia, Inna V. Krakovetskaya, Veronika A. Malanina
2732-2742
Abstract View : 305
Download :301
10.53894/ijirss.v8i6.10198
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 1279
Download :1064
10.53894/ijirss.v5i2.443
Social Sciences
Exploring the determinants of consumers’ repurchase intention on E-retailing platforms in China: A mediation of consumer satisfaction
Hua Yao, Asad Ur Rehman
176-184
Abstract View : 610
Download :428
10.53894/ijirss.v8i4.7768
Social Sciences
Visual influence and consumer intent: A literature review on Instagram post dynamics in OTT marketing
Ms Asha S K, Mary Rani Thomas
273-285
Abstract View : 556
Download :717
10.53894/ijirss.v8i11.10865
Engineering
Factors influencing consumer purchase intention of cosmetic Products through TikTok marketing in Malaysia
Sudhakar Madhavedi, Suvendran Morganasundram, Wong Chee Hoo, Regalla Ravikanth, Arasu Raman
870-883
Abstract View : 2139
Download :1979
10.53894/ijirss.v8i6.9761
Consumer skepticism: A systematic literature review on its effects and future research directions
Marisya Mahdia Khoirina, Tanti Handriana, Indrianawati Usman
1784-1792
Abstract View : 1557
Download :2498
10.53894/ijirss.v8i3.6886
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 1716
Download :726
10.53894/ijirss.v8i1.4400
Social Sciences
Unveiling greenwashing: Assessing its impact on Saudi consumer trust in sustainable marketing practices
Osama Ahmed Abdelkader
370-381
Abstract View : 326
Download :249
10.53894/ijirss.v8i11.10907
Social Sciences
The influence of artificial intelligence in product recommendation systems and brand value on consumer purchase intention on marketplace E-commerce platforms
Narudom Torthienchai, Kawin Chuaikaew
2549-2556
Abstract View : 1332
Download :566
10.53894/ijirss.v8i6.10138
Social Sciences
Impact of reviews in e-commerce platforms on customer behavior: A case study of the Arab market
Yehia Mostafa Kamal Helmy, Shereen Aly Hussien Aly Abdou
1134-1151
Abstract View : 774
Download :749
10.53894/ijirss.v8i1.4544
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 1721
Download :852
10.53894/ijirss.v8i3.6569
Social Sciences
Decoding digital influence: The role of mobile advertising message content in shaping purchase intention for sustainable building business strategy in Malaysia
Sandar Tun, Ganesh Ramasamy, Abdul Rahman Bin S Senathirajah, Puvaneswary Ramasamy,...
391-399
Abstract View : 542
Download :310
10.53894/ijirss.v8i6.9616
Social Sciences
Impact of consumer self-efficacy on online purchase intention in Henan province, China
Hua Yao, Arun Kumar Tarofder
481-489
Abstract View : 659
Download :915
10.53894/ijirss.v8i1.4181
Social Sciences
Exploring the impact of green advertising and the mediating role of consumer awareness on sustainable tourism purchase attitude Albanian case
Erjonilda Hasrama, Ervin Myftaraj, Elton Noti
1380-1392
Abstract View : 554
Download :602
10.53894/ijirss.v8i1.4615
Engineering
Unveiling consumer perspectives on district heating: A Q methodology study
Uwe Radtke
452-471
Abstract View : 678
Download :562
10.53894/ijirss.v7i2.2657
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 2287
Download :2201
10.53894/ijirss.v8i1.5037
Social Sciences
Green choices in the industry 5.0 ERA: An evidence from Egypt’s organic food market
Alaa A. ElNazer, Ahmed Y. Ebeid, Ehab M. Almatwally, Hebatalla E. Elbialy
261-280
Abstract View : 463
Download :258
10.53894/ijirss.v8i7.10435
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 665
Download :482
10.53894/ijirss.v8i2.5882
Social Sciences
A bibliometric analysis of customer loyalty factors in streaming commerce utilizing VOS viewer and R Studio
Yusong Gao, Norkhazzaina binti Salahuddin
4725-4737
Abstract View : 563
Download :538
10.53894/ijirss.v8i3.7593
Social Sciences
Hedonic value and its influence on consumers: Systematic literature review
Asih Kurnianingsih, Hendy Tannady, Rhian Indradewa, Regina.Deka Sofia
1536-1542
Abstract View : 1247
Download :1267
10.53894/ijirss.v8i5.9175
Social Sciences
Banking Risk in Selected MENA Countries
Lamya M A Gadou
306-331
Abstract View : 1241
Download :1085
10.53894/ijirss.v5i4.743
Multi-brand retail purchasing decisions: Brand equity, demographics, marketing mix
Triyuth Promsiri, Nutcha Ponglawhapun, Vasu Keerativutisest
1016-1025
Abstract View : 328
Download :334
10.53894/ijirss.v8i6.9781
Social Sciences
A SEM-ANN analysis to examine the green consumption behavior of tourists in Vietnam
Nguyen Thi Quynh Huong, Nguyen Quang Vinh
1589-1601
Abstract View : 826
Download :522
10.53894/ijirss.v8i1.4705
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