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Online ISSN : 2617-6548
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By Author
Search Results
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
2634-2645
Abstract View : 83
Download :43
10.53894/ijirss.v8i1.5037
Social Sciences
The impact of online brand community members, brand identification and community identification on participation: The moderating effects of frequency
Yongsoo Ha
2
2
Total citations
2
Recent citations
1.24
Field Citation Ratio
n/a
Relative Citation Ratio
137-149
Abstract View : 603
Download :628
10.53894/ijirss.v6i1.1123
Social Sciences
Green Brand knowledge and green consumption intention: Moderating role in food and beverage industry in Hanoi, Vietnam
Nguyen Van Phuong, Le Thi Bich Ngoc, Ly Thu Cuc, Pham Manh Hung
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
2079-2090
Abstract View : 24
Download :16
10.53894/ijirss.v8i2.5636
Social Sciences
Bolstering the moderating role of consumer perception on brand activism and consumer loyalty
Adenola Adebisi Temitope, Onayemi Oluwakemi Oluwafunmilayo, Aremu Fisayo Joseph, Aikomo...
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
407-420
Abstract View : 125
Download :97
10.53894/ijirss.v8i1.4173
Social Sciences
Social media-based online brand community characteristics’ impact on consumer relationship formation: The moderating effects of platform initiator types
Alona Gubalane, Yongsoo Ha
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
282-295
Abstract View : 209
Download :199
10.53894/ijirss.v8i1.3804
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
704-723
Abstract View : 143
Download :95
10.53894/ijirss.v8i2.5291
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
0
0
Total citations
0
Recent citations
0
Field Citation Ratio
n/a
Relative Citation Ratio
291-298
Abstract View : 721
Download :502
10.53894/ijirss.v4i4.299
Social Sciences
Determinants of user experience and perception of educational quality in Peruvian university institutions: A structural equation modeling analysis
Africa Calanchez Urribarri, Claudio Huamán De Los Heros, Angélica MarÃa Becerra Castillo
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
1147-1160
Abstract View : 25
Download :16
10.53894/ijirss.v8i2.5416
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
533-542
Abstract View : 145
Download :108
10.53894/ijirss.v8i1.4400
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
757-768
Abstract View : 52
Download :26
10.53894/ijirss.v8i2.5320
Social Sciences
Gender differences in sustainable clothing purchase intention
Suk Min Pang, Yvonne Lee, Aishath Shanasa Shiyam, Lilian Anthonysamy
?
?
Total citations
?
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
2733-2748
Abstract View : 17
Download :22
10.53894/ijirss.v8i2.5789
Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education
Reginald Govender, Desmond Govender
0
0
Total citations
0
Recent citations
0
Field Citation Ratio
n/a
Relative Citation Ratio
202-210
Abstract View : 564
Download :587
10.53894/ijirss.v5i3.645
Social Sciences
A strategic energy efficiency overview for sustainable business development: Case study Coca-Cola industry
Rezarta Cara, Bajram Korsita, Msc. Fjona Cara
?
?
Total citations
?
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
2708-2717
Abstract View : 30
Download :11
10.53894/ijirss.v8i2.5770
Engineering
The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights
Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
2804-2814
Abstract View : 53
Download :63
10.53894/ijirss.v8i1.5060
Social Sciences
Analysis of Trends in Research on Emotional Labor in Hotel and Resort Sectors in Korea using Semantic Network Analysis
Jangheon Han, Hyejin Jung
0
0
Total citations
0
Recent citations
0
Field Citation Ratio
n/a
Relative Citation Ratio
155-161
Abstract View : 1504
Download :1245
10.53894/ijirss.v5i3.473
Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
4
4
Total citations
4
Recent citations
4.07
Field Citation Ratio
n/a
Relative Citation Ratio
946-959
Abstract View : 1606
Download :1187
10.53894/ijirss.v6i4.2116
Social Sciences
Factors affecting the implementation of corporate social responsibility of enterprises in Phu Tho Province
Luu The Vinh
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
1583-1590
Abstract View : 45
Download :22
10.53894/ijirss.v8i2.5518
Social Sciences
Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives
Erni Martini, Ratih Hurriyati, Mokh Adib Sultan
1
1
Total citation
1
Recent citation
1.02
Field Citation Ratio
n/a
Relative Citation Ratio
903-912
Abstract View : 665
Download :555
10.53894/ijirss.v6i4.2089
Social Sciences
Beyond clicks: Navigating e-commerce attitudes in Southeast Asia’s digital landscape of news, easy payment, and exclusive discounts
Pijar Suciati, Mareta Maulidiyanti , Ngurah Rangga Wiwesa, Intan Primadini, Wan Hartini Wan...
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
2042-2058
Abstract View : 58
Download :66
10.53894/ijirss.v8i1.4876
Social Sciences
Critical integrated marketing communication dimensions driving enrollment in Vietnam’s higher education sector
Thao T T Nguyen, Tri D Le, Khoa T Tran, V P Nguyen
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
1370-1384
Abstract View : 39
Download :31
10.53894/ijirss.v8i2.5465
Social Sciences
IAS 38 intangible assets and firm performance: Empirical evidence from selected consumer goods manufacturing companies listed in Nigeria
Cletus Oluwadare Ebe, Rafiu Oyesola Salawu, Theophilus Anaekenwa Aguguom
1
1
Total citation
1
Recent citation
1.11
Field Citation Ratio
n/a
Relative Citation Ratio
570-577
Abstract View : 673
Download :841
10.53894/ijirss.v6i3.1607
Social Sciences
Green HRM practices and employee performance of Nepalese commercial banks: Test of AMO model
Dhruba Lal Pandey, Nischal Risal
0
0
Total citations
0
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
1789-1805
Abstract View : 62
Download :62
10.53894/ijirss.v8i1.4804
Social Sciences
Payment behavior of Chinese online literature readers: The use of planned behavior and social capital theories
Lamu Zhuoma, Aweewan Panyagometh
0
0
Total citations
0
Recent citations
0
Field Citation Ratio
n/a
Relative Citation Ratio
514-524
Abstract View : 441
Download :346
10.53894/ijirss.v6i3.1555
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