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Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 1326
Download :1284
10.53894/ijirss.v8i1.5037
Social Sciences
Bolstering the moderating role of consumer perception on brand activism and consumer loyalty
Adenola Adebisi Temitope, Onayemi Oluwakemi Oluwafunmilayo, Aremu Fisayo Joseph, Aikomo...
407-420
Abstract View : 588
Download :413
10.53894/ijirss.v8i1.4173
Direct and Indirect Effects of Customer Engagement and Brand Trust on Loyalty Through Purchase Decisions: An Empirical Study on Fashion Product Customers in Indonesia
Teddy Oswari
2961-2971
Abstract View : 355
Download :216
10.53894/ijirss.v8i3.7120
Building customer loyalty through brand trust, service quality, and satisfaction in religious tourism
Zaskia Ardhani, Rohwiyati Rohwiyati, Tulus Haryono, Boge Triatmanto, Harianto Respati
2065-2076
Abstract View : 488
Download :345
10.53894/ijirss.v8i3.6944
Mapping review on the study of brand loyalty in the sports industry
Ruby Lorena Carrillo Barbosa, Alfredo Guzmán Rincón, Nestor Ordoñez Saavedra
3483-3493
Abstract View : 255
Download :534
10.53894/ijirss.v8i2.6042
Social Sciences
The influence of artificial intelligence in product recommendation systems and brand value on consumer purchase intention on marketplace E-commerce platforms
Narudom Torthienchai, Kawin Chuaikaew
2549-2556
Abstract View : 306
Download :155
10.53894/ijirss.v8i6.10138
Social Sciences
The growth of the BPJS Ketenagakerjaan brand equity index in 2021 - 2023
Zainudin Zainudin, Arief Dahyan Supriadi, Tarimantan Sanberto Saragih, Fadly Eka Pradana,...
1649-1655
Abstract View : 128
Download :106
10.53894/ijirss.v8i4.8204
Social Sciences
Enhancing consumer purchasing behavior in café businesses through digital marketing capabilities: Insights from Northeastern, Thailand
Jindarat Peemanee, Thanawat Thongthip, Sarinthree Udchachone, Ing-orn Tanphan
511-520
Abstract View : 243
Download :163
10.53894/ijirss.v8i6.9640
Social Sciences
Social media marketing and performance of high-tech brands
BABATUNDE Bayode Olusanya, PETER Fred Ojochide, JOHN-OZE Ivy, SEKHAMPU Joseph, AYENI Adebanji
2226-2231
Abstract View : 163
Download :73
10.53894/ijirss.v8i6.10098
Multi-brand retail purchasing decisions: Brand equity, demographics, marketing mix
Triyuth Promsiri, Nutcha Ponglawhapun, Vasu Keerativutisest
1016-1025
Abstract View : 169
Download :169
10.53894/ijirss.v8i6.9781
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 1215
Download :533
10.53894/ijirss.v8i1.4400
Chinese E-consumer satisfaction: Insights from the online travel agency sector
Lei Sun, Wawmayura Chamsuk, Amnuay Saengnoree, Puris Sornsaruht
1019-1029
Abstract View : 215
Download :353
10.53894/ijirss.v8i3.6673
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 1110
Download :815
10.53894/ijirss.v4i4.299
Visualization analysis of the impact of corporate social responsibility on corporate competitiveness based on Citespace
Xu Dongrui, Md Gapar Md Johar, Jacquline Tham
4102-4110
Abstract View : 274
Download :160
10.53894/ijirss.v8i2.6243
Implementing digital marketing using artificial intelligence
Dhia Qasim, Amin Khalifeh
2377-2384
Abstract View : 674
Download :341
10.53894/ijirss.v8i3.6993
Social Sciences
Casting the customer: Persona and audience representation in local ads. case study: Beirut beer versus Almaza
Josiane El Khoury
563-569
Abstract View : 273
Download :85
10.53894/ijirss.v8i7.10487
Engineering
Service quality and customer satisfaction using SERVQUAL Model: restaurant industry in Malaysia
Azadeh Amoozegar, Liu Jia Xu, Mohammad Falahat, Wang Yujiao, Temoor Anjum
795-811
Abstract View : 3883
Download :1436
10.53894/ijirss.v8i5.8857
Social Sciences
Influencer marketing in the purchase decision of generation Z
Isaac Cruz Estrada, Ana María Miranda Zavala
799-808
Abstract View : 1031
Download :498
10.53894/ijirss.v8i4.7949
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