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Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 1326
Download :1284
10.53894/ijirss.v8i1.5037
Multi-brand retail purchasing decisions: Brand equity, demographics, marketing mix
Triyuth Promsiri, Nutcha Ponglawhapun, Vasu Keerativutisest
1016-1025
Abstract View : 169
Download :169
10.53894/ijirss.v8i6.9781
Social Sciences
Casting the customer: Persona and audience representation in local ads. case study: Beirut beer versus Almaza
Josiane El Khoury
563-569
Abstract View : 273
Download :85
10.53894/ijirss.v8i7.10487
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 1110
Download :815
10.53894/ijirss.v4i4.299
Social Sciences
The Effect of Brand-Oriented Leadership, Organizational Culture, Internal Communication, and Individual Values in Promoting Employee Brand Consistent Behavior
Ananda Fortunisa, Ernie Tisnawati Sule, Mery Citra Sondari, Imas Soemaryani
3875-3885
Abstract View : 405
Download :244
10.53894/ijirss.v8i3.7400
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 1850
Download :1241
10.53894/ijirss.v8i2.5291
Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
946-959
Abstract View : 2749
Download :1968
10.53894/ijirss.v6i4.2116
Social Sciences
Influencer marketing in the purchase decision of generation Z
Isaac Cruz Estrada, Ana María Miranda Zavala
799-808
Abstract View : 1031
Download :498
10.53894/ijirss.v8i4.7949
Social Sciences
A model for building business customer dependency based on product attributes and distribution relationships
Rahman Kurniawan, Mts Arief, Sri Bramantoro Abdinagoro, Pantri Heriyati
269-276
Abstract View : 406
Download :199
10.53894/ijirss.v8i5.8607
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