Search

Social Sciences

Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products

Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon

2634-2645

Abstract View : 1326

Download :1284

10.53894/ijirss.v8i1.5037

Social Sciences

The impact of online brand community members, brand identification and community identification on participation: The moderating effects of frequency

Yongsoo Ha

137-149

Abstract View : 963

Download :963

10.53894/ijirss.v6i1.1123

Social Sciences

The relationship between Glocal advertising value and brand awareness, associations by mediating customer attitude

Ahmed Elsetouhi, Ahmed Yehia Ebeid, Yasmin Tolba

342-359

Abstract View : 198

Download :137

10.53894/ijirss.v8i9.10695

Social Sciences

The influence of artificial intelligence in product recommendation systems and brand value on consumer purchase intention on marketplace E-commerce platforms

Narudom Torthienchai, Kawin Chuaikaew

2549-2556

Abstract View : 306

Download :155

10.53894/ijirss.v8i6.10138

Social Sciences

Enhancing consumer purchasing behavior in café businesses through digital marketing capabilities: Insights from Northeastern, Thailand

Jindarat Peemanee, Thanawat Thongthip, Sarinthree Udchachone, Ing-orn Tanphan

511-520

Abstract View : 243

Download :163

10.53894/ijirss.v8i6.9640

Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals

Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom

498-508

Abstract View : 403

Download :343

10.53894/ijirss.v8i3.6552

Multi-brand retail purchasing decisions: Brand equity, demographics, marketing mix

Triyuth Promsiri, Nutcha Ponglawhapun, Vasu Keerativutisest

1016-1025

Abstract View : 169

Download :169

10.53894/ijirss.v8i6.9781

Engineering

Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study

Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu

291-298

Abstract View : 1110

Download :815

10.53894/ijirss.v4i4.299

Social Sciences

Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness

Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed

533-542

Abstract View : 1215

Download :533

10.53894/ijirss.v8i1.4400

Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education

Reginald Govender, Desmond Govender

202-210

Abstract View : 920

Download :909

10.53894/ijirss.v5i3.645

Social Sciences

Analysis of Trends in Research on Emotional Labor in Hotel and Resort Sectors in Korea using Semantic Network Analysis

Jangheon Han, Hyejin Jung

155-161

Abstract View : 1838

Download :1586

10.53894/ijirss.v5i3.473

Social Sciences

Factors affecting the implementation of corporate social responsibility of enterprises in Phu Tho Province

Luu The Vinh

1583-1590

Abstract View : 376

Download :301

10.53894/ijirss.v8i2.5518

	All	Since 2020
Citations	2836	2676
h-index	22	21
i10-index	71	71

Search Results

Cited byView all

Cited by