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Online ISSN : 2617-6548
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Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
2
2
Total citations
2
Recent citations
n/a
Field Citation Ratio
n/a
Relative Citation Ratio
946-959
Abstract View : 1275
Download :947
10.53894/ijirss.v6i4.2116
Social Sciences
The impact of online brand community members, brand identification and community identification on participation: The moderating effects of frequency
Yongsoo Ha
2
2
Total citations
2
Recent citations
1.47
Field Citation Ratio
n/a
Relative Citation Ratio
137-149
Abstract View : 495
Download :527
10.53894/ijirss.v6i1.1123
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