Factors affecting the implementation of corporate social responsibility of enterprises in Phu Tho Province

Abstract

Nowadays, companies are increasingly focusing on strengthening their image, enhancing their reputation, and developing their brand through building corporate culture, business ethics, and enhancing the implementation of Corporate Social Responsibility (CSR). Effective CSR implementation contributes to the sustainable development of businesses in the future. This study aims to identify the factors influencing CSR implementation in Phu Tho province. The author used a convenience random sampling method, distributing 280 questionnaires to collect data for the study and receiving 250 valid responses. The analysis results show that factors such as Human Resources, Corporate Awareness of CSR, Corporate Financial Resources, and State Legal Regulations all positively impact the implementation of CSR by businesses in Phu Tho province. Simultaneously, several managerial implications are proposed to promote CSR implementation in the province in the coming time.