Economy in the digital age: A blended learning-based digital mindset training model at the manager level of banking institutions

Abstract

 Blended learning-based digital mindset training models at the managerial level of banking institutions are integral to economic development. In the economic field, digital transformation has become a business model phenomenon in conducting business renewal. Thus, the business world is encouraged to carry out digital transformation as an economic demand in the digital era. One of the business fields that continues to transform is the banking industry. In Indonesia, ASK Learning is one of the training centers for banking institutions. Therefore, to encourage the connectivity of digital transformation with the banking world, a digital mindset is needed. This study aims to analyze the blended learning-based digital mindset training model at the managerial level of banking institutions. This research collaborates with 10 participants who have a work background in the banking sector. Data collection techniques in this study were carried out through observation, in-depth interviews, and documentation. The interviews were conducted for 120 minutes for each participant. In-depth interviews were structured and conducted three times over four consecutive months. Data analysis was conducted by researchers through three stages: reduction, data presentation, and conclusion drawing. The results of this study show that a digital mindset is an approach that can be used by the banking industry to understand and utilize existing data. Thus, with the blended learning-based digital mindset training, the banking industry can conduct market and audience analysis through various social media platforms. In addition, this research has implications for technological innovation in banking services by improving banking services and operations through technology. Furthermore, this research concludes that digital mindset training is the basis for the banking industry to build digital collaboration and networks in banking leadership.