The tendency of rationalization of experiences in modern culture

Abstract

The article examines instances of rationalization of experiences in modern emotional culture as examples of a new global tendency that requires a person to intensively comprehend his own choices. We show how public discourse appropriates psychological terminology not only for better describe the inner emotional life, but similarly, from the point of view of modern culture, to satisfy the needs to be a good person: this requires both the use of certain words in a certain modality ("articulate" one's own emotions; reflect on mistakes; deal with one's own reactions), and the implementation of rituals of mindfulness. It demonstrates how new technologies, including social media and dating apps, have created new norms of behavior and romantic relationships, as well as how rejecting them can serve as a real radical response to an endless variety of candidates and proposals, from which, in fact, it is impossible to choose once and correctly.