1.
Su W, Rattanapun S, Akkapin S. Product involvement as a moderator: Linking online social interaction toward hotel booking intentions in shopping commerce. ijirss [Internet]. 2025 Sep. 25 [cited 2026 Mar. 12];8(6):2864-73. Available from: https://ijirss.com/index.php/ijirss/article/view/10221