[1]
S. . Madhavedi, Marissa Madzri, W. C. . Hoo, U. . Suhud, and M. . Allan, “Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia”, ijirss, vol. 8, no. 2, pp. 704–723, Mar. 2025.