GUBALANE, A. .; HA, Y. . Social media-based online brand community characteristics’ impact on consumer relationship formation: The moderating effects of platform initiator types. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 1, p. 282–295, 2025. DOI: 10.53894/ijirss.v8i1.3804. Disponível em: https://ijirss.com/index.php/ijirss/article/view/3804. Acesso em: 19 jun. 2025.