THARWAT, W. A. K. .; ABDELHAY, S. .; DRAZ, A. M. A. .; SALEM, O. M. A. . The impact of using creative strategies in media messages on public relations departments performance in government institutions. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 1, p. 272–281, 2025. DOI: 10.53894/ijirss.v8i1.3803. Disponível em: https://ijirss.com/index.php/ijirss/article/view/3803. Acesso em: 13 jun. 2025.