MOHARAM, M. M. R.; TAWALBEH, A. . The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 1, p. 2804–2814, 2025. DOI: 10.53894/ijirss.v8i1.5060. Disponível em: https://ijirss.com/index.php/ijirss/article/view/5060. Acesso em: 16 mar. 2025.