ALSADOUN, A. A.; ALNASSER, A. N. . Role of artificial intelligence chatbot marketing in enhancing customer satisfaction and loyalty in digital shopping experiences. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 1, p. 1902–1909, 2025. DOI: 10.53894/ijirss.v8i1.4826. Disponível em: https://ijirss.com/index.php/ijirss/article/view/4826. Acesso em: 16 mar. 2025.