S K, M. A. .; THOMAS, M. R. . Visual influence and consumer intent: A literature review on Instagram post dynamics in OTT marketing. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 11, p. 273–285, 2025. DOI: 10.53894/ijirss.v8i11.10865. Disponível em: https://ijirss.com/index.php/ijirss/article/view/10865. Acesso em: 5 dec. 2025.