BINLIBDAH, S. . Transforming public relations into a driver of commercial growth: Data-driven strategies and return on investment evaluation in the ERA of artificial intelligence. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 11, p. 162–174, 2025. DOI: 10.53894/ijirss.v8i11.10828. Disponível em: https://ijirss.com/index.php/ijirss/article/view/10828. Acesso em: 5 dec. 2025.