Kiatekapob, A. ., Foosiri, P. ., & Taeratanachai, C. . (2026). The influence of brand perception on brand perceived value: The mediating roles of emotional experience and social media marketing in the Thai café-style restaurants. International Journal of Innovative Research and Scientific Studies, 9(1), 71–82. https://doi.org/10.53894/ijirss.v9i1.11167