Return to Article Details Why would an ethically proven Shockvertising campaign backfire so aggressively? Ethics boundaries in advertising and audience’s perspective case study: Spinneys “missing” advertising campaign Lebanon 2025 Download Download PDF
Themes by Openjournaltheme.com

Cited by

AllSince 2021
Citations44824253
h-index2525
i10-index103103
0
2200
1100
550
1650
2015201620172018201920202021202220232024202520261919223045591022993565892142717