Return to Article Details Why would an ethically proven Shockvertising campaign backfire so aggressively? Ethics boundaries in advertising and audience’s perspective case study: Spinneys “missing” advertising campaign Lebanon 2025 Download Download PDF
Themes by Openjournaltheme.com

Cited by

AllSince 2021
Citations47274498
h-index2626
i10-index108108
0
2200
1100
550
1650
2015201620172018201920202021202220232024202520261918223045591022993585902187909