Myo Z, Ko ZK, Tun LM, Linn NW, Ko YK. Digital marketing practices and consumer buying behavior in Myanmar convenience retail evidence from grab and go stores in Yangon. ijirss [Internet]. 2026 Sep. 24 [cited 2026 Sep. 24];9(9):68-74. Available from: http://ijirss.com/index.php/ijirss/article/view/11927