Martinez JEV, Serna M del CM, Sanchez M del CB. Customer green demand and competitive pressure as drivers of Eco-innovation and sustainable competitive performance: Evidence from Mexican firms. ijirss [Internet]. 2025 Nov. 11 [cited 2026 Apr. 14];8(11):249-60. Available from: http://ijirss.com/index.php/ijirss/article/view/10858