LIU, Z. .; LI, S. . Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 2, p. 2896–2909, 2025. DOI: 10.53894/ijirss.v8i2.5882. Disponível em: http://ijirss.com/index.php/ijirss/article/view/5882. Acesso em: 1 may. 2025.