KARRI, V. .; EDUBILLI, S. .; SANAPALA, G. K. .; KUMAR, S. S. .; MATHEW, D. . Unveiling the moderating effect of cultural context on sustainability practices in retail: A mediation model of customer experience. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 1, p. 2109–2120, 2025. DOI: 10.53894/ijirss.v8i1.4902. Disponível em: http://ijirss.com/index.php/ijirss/article/view/4902. Acesso em: 16 mar. 2025.