RITNUANG, J. Causal relationship between athlete branding communication and social media communication process and value added of sports industry in Thailand . International Journal of Innovative Research and Scientific Studies, [S. l.], v. 8, n. 1, p. 1631–1638, 2025. DOI: 10.53894/ijirss.v8i1.4711. Disponível em: http://ijirss.com/index.php/ijirss/article/view/4711. Acesso em: 16 mar. 2025.