MYO, Z. .; KO, Z. K. .; TUN, L. M. .; LINN, N. W. .; KO, Y. K. . Digital marketing practices and consumer buying behavior in Myanmar convenience retail evidence from grab and go stores in Yangon. International Journal of Innovative Research and Scientific Studies, [S. l.], v. 9, n. 9, p. 68–74, 2026. DOI: 10.53894/ijirss.v9i9.11927. Disponível em: http://ijirss.com/index.php/ijirss/article/view/11927. Acesso em: 24 sep. 2026.