Helmy, Y.M.K. and Abdou, S.A.H.A. 2025. Impact of reviews in e-commerce platforms on customer behavior: A case study of the Arab market. International Journal of Innovative Research and Scientific Studies. 8, 1 (Feb. 2025), 1134–1151. DOI:https://doi.org/10.53894/ijirss.v8i1.4544.